Improving your DA Score

Improving your DA Score

DA Score.. Who, What, Where, Why, When?!

Now I appreciate there are a lot of posts on DA in the blogging world, although I still see people on social media saying they aren’t sure what it is, how to improve it or where to find this score. I am by no means an expert in this field (in fact, the polar opposite really as I’m positively a newbie) but I think I’ve learnt some important tips along the way which I’m going to be sharing with you. Bare with me and grab some snacks as this could be pretty lengthy so I apologise in advance.

What is a DA score, and why is it important?

A DA score (Domain Authority) is how highly your website is ranked in terms of being found on search engines. For example, the higher your DA score, the more chance of being found organically through a web search. A lot of the time, bigger brands will ask for your DA score when working with influencers and look for a DA score of 20+ so if you’re wanting to expand your blog and work with more brands, this score will become more and more important. Now this score doesn’t come easy, and it really doesn’t help that there is no definite rules to improving this score, so it’s trial and error all the way unfortunately.

A DA score can only be correctly determined if your blog has it’s own domain, as if you are using a wordpress domain, it will calculate WordPress’ DA and not your own, which is why having your own domain comes in really handy, as well as looking more professional. The easiest way to check your domain is by using Moz which will give you an accurate DA Score. This score updates regularly every month so make sure you keep watching for any improvements!

So, what can I do to improve my DA?

If you thought reading and understanding the first paragraph was hard enough, this is where the hard part really comes in. Seeing as though Moz doesn’t tell you how they calculate the scores, there are numerous things I have done to increase my DA Score from 1 to 13 in just the last 2 months. Do you want me to share these with you? Of course you do.. so let’s get on with it.

Make sure you’re linking as much as possible

This is one that I see people talking about everywhere, and even the Moz website gives a little hint that links are important for your DA Score, as it checks root links etc which determines how trusty your website is. If you leave links to websites with a higher DA and vice versa, this shows Google that your website is trustworthy and therefore you are going to score higher. I try to include at least one link in each post either to a different website, or old posts of mine which I have gone back and done in the past few months and hey presto.. my score improved! Guest posts are a great way of doing this especially if you’re guest posting on a blog with a higher DA Score!

Comment on lots of other people’s posts

I love this one because not only do you get to read some fantastic posts, but you also get to improve your own DA score through sharing some love! By leaving comments on other people’s posts, you’re showing Google that you’re active and by leaving your website below your comment, you are linking back to your site through their website, therefore again showing you are a trustworthy site. Make sure you’re leaving your FULL address links at the end of each comment, and keep sharing the love as much as possible!

Get rid of all those broken links

Broken Links are an absolute nightmare to all website owners, and what makes it more difficult is that most broken links come from people leaving comments on your posts with an incorrect link back to their site. It’s a bit of a pain and can add up if you leave it too long, but by checking these broken links regularly (I aim for once a week now), it makes your site full of correct, useful information which always looks good and more professional. I have a full post on checking broken links here if you’re struggling – see what I did there?!

I have been using these tips for the previous two months and in that time, my DA Score has improved in both months going from 1 to 13 overall!

Make your posts longer

From what I’ve heard, Google takes longer posts more serious as it believes it is crammed with lots of useful information, and therefore it is likely that this could improve your DA score. Lately, I’ve been making sure that my post are at least over 450 words which I’m positive is making a difference to my DA score. Sometimes, short posts are needed which is understandable although I would suggest trying to make your posts as long as possible (and not just stretching out each sentence and adding words in.. no cheating!!).

Try to use headings in your posts

This one to me makes perfect sense because if you think about it, it correctly formats your posts and makes them so much easier for your users to read, which is more than likely going to make your posts seems more professional and useful. I never used to think about this and only ever used headings when it suited my posts and now I consciously try to structure my posts to add headings in where possible.

Start your posts with writing and not images

I don’t particularly understand why this is a big deal (if you do know, holla at me) but it’s one I’ve taken on board because I’m willing to take any old advice to increase my DA score! When I first started blogging, I always started my blog posts with pictures and now I start all my posts with writing. I’m not sure whether this had made a huge difference but as my blog has grown, I feel it makes my posts look more professional which is important – if this increases my DA I guess it’s an extra added bonus!

My advice to you would be to try to incorporate these tips into every blog post you write. Moz gives you a date where it states when the next update will be, but for the previous two months it has done the update over a week early (sneaky..) so make sure you don’t just do all this a few days before the update is due else you may miss out on that higher DA score. Unfortunately, it takes a lot of continuous, hard work to improve your DA score and it’s never going to happen overnight. It’s also important to note that your DA score can decrease just as easily, so make sure you’re keeping on top of everything at all times!

If you have any other tips and tricks on what you do to improve your DA score, this gal would be very happy to hear them! Hopefully this post has helped in some way!


Saz Sinclair

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How to improve your da score


  1. Yiota
    November 22, 2017 / 7:56 pm

    Great tips!! When I check my DA I always get a high number because I am on blogspot so I don’t really know what my score is!


    • November 30, 2017 / 5:02 pm

      Ahh yes that will be calculating blogspots score! If you ever move over to your new domain it will do you an accurate one!xx

  2. November 22, 2017 / 10:19 pm

    I found this so incredibly useful. I work in marketing and I still do not entirely understand DA which is awful of me. I was just thinking about upping my DA this morning so this post has been really helpful. I went self hosted a couple of days ago and my DA is a grand total of 1 … I have a long way to go haha!
    Great tips,
    Lois x

    • November 30, 2017 / 5:01 pm

      It wont take long to go up you have a brilliant blog!xx

  3. November 23, 2017 / 11:55 am

    This is such a great, informative post Saz, it’ll be super helpful for those looking to up their DA! Without sounding too big headed haha I’ve never actively tried to up my DA but I’ve always had a pretty good score. It’s 37 at the moment but I do automatically do a lot of these things you’ve mentioned so that’s probably why! I also link back to LOADS of my old posts in new posts. Wherever possible I’ll link to something previous I’ve wrote about which is relevant so that’s a great tip to include (: xxx

  4. November 23, 2017 / 2:45 pm

    This is a very handy post for new and older bloggers! I didn’t know what a DA was until a couple of months ago so have only recently been working on improving it x


    • November 30, 2017 / 5:01 pm

      Thank you hopefully it helps a few people out!x

  5. November 23, 2017 / 4:42 pm

    Ah this is such a useful post Sarah! I’ve managed to increase my DA score a lot in the last few months too so I’m sure people will love to read this as it contains so many useful tips! xx

    • November 30, 2017 / 5:00 pm

      Aah yes I would definitely recommend! Hope it helps!xx

  6. November 24, 2017 / 6:33 am

    I’ve never heard of DA before. I’m definitely going to read up a little more on it. | Latest blog post: What is BLOGMAS?

    • November 30, 2017 / 5:00 pm

      It’s definitely important and I would recommend getting some tips together!x

  7. November 24, 2017 / 1:59 pm

    This is such a great post! I always hear people saying ‘DA’ and have had no idea what it means, so this is so useful! x

    • November 30, 2017 / 4:59 pm

      Thank you! Glad it has been useful!x

  8. Abbeylouisarose
    November 25, 2017 / 1:11 pm

    This post has taught me a few new tips, so thank you very much for that! I hadn’t actually noticed that putting text first in your post is better for your DA, I always put image first because it works better with my theme so perhaps I should consider changing it! Using ALT text for photos is something that I now do religiously and I’m confident it boosts my score!

    Abbey 💖

    • November 30, 2017 / 4:59 pm

      Using ALT text is something I’m still trying to get my head around! The more I read on DA scores the more I learn!xx

  9. Debra-Bow
    November 27, 2017 / 9:45 pm

    Amazing post babe! I love reading stuff like this because even tho I take a lot of care in working on building my DA up its always good to see other people post advice to see if you’ve missed anything 🙂

    Lots of Love, Debra-Bow xxx |

  10. November 28, 2017 / 10:06 pm

    This was such a helpful post, it’s made me find new ways of improving mine. Xx

    • November 30, 2017 / 4:58 pm

      So glad it has been useful!!xx

  11. January 11, 2018 / 10:12 pm

    Such useful tips! Thanks for sharing…now, off to work on improving that score! 🙂

    • sazsinclair
      January 12, 2018 / 9:01 am

      Thank you, good luck!!

  12. fessjarmer
    January 12, 2018 / 9:11 am

    Thank you so much! I knew a little about DA but now I definitely think I can improve on things! Thank you x

    • sazsinclair
      January 12, 2018 / 9:57 am

      You’re so welcome! Best of luck x

  13. January 13, 2018 / 1:46 pm

    Such an informative post. I will try to follow the tips you mentioned. Thanks for sharing 🙂

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