How to use Canva to grow your blog

Canva is a website where you can design any graphics for your blog. Whether it’s an image for social media promotion or completely designing the branding for your site, canva has you covered. When it comes to graphic design, the dream would be to have someone design every inch of your branding. Unfortunately, that comes at a hefty price (which is understandable, it’s difficult and takes up a lot of time using expensive software) that most new bloggers just can’t justify. If you’re in that boat, let me show you the brilliant world of Canva.

What can I create with Canva?

Canva offers thousands of free templates for its users to use and redesign as they wish. It can be used on both desktop and through an app where either are completely user friendly.

  • Social Media content (Facebook, Twitter, Pinterest, Instagram and Youtube)
  • Branding (Email Headers, Logos, Letterheads, Invoices, Business Cards, Media Kits and Web Banners)
  • E-Books
  • Newsletters
  • Planners

There are many more templates available however those are the main templates bloggers are likely to use regularly. As you can see, it offers templates for every aspect of blogging. The templates all come with the perfect sizes for each social media outlet (for example, pinterest prefers long, A4 type pins). It simplifies everything so all the user needs to do is choose a template and make it their own!

Why should I be using Canva?

It’s important to create social media content with Canva as images always draw readers to your posts. This tool can also be used to create title images for your posts. One particular aspect that’s great about Canva is that all of your designs are saved to your dashboard. You can save them, or share them with friends. You can also go in and re-edit them, meaning you can keep the same template for all title images or social media posts. This is great for your blog as people will start to associate those templates and images with your blog.

As you can see above, I created a title image template I was happy with and have continued to use that for each new post published. This allows continuity throughout my blog and people can begin to establish these images are for my posts. I have done this with Pinterest images too, as you can see below. For this template, I used colours that match the theme of my branding, picked fonts that I think represent my brand and also have included a link to my site on the pin too. For each new post that I can create a pin for, I keep this exactly the same and change the wording accordingly.

Self-hosted how to do in a few hours image on canva

Want to know a secret tip about using pins with your posts? Lets learn how to create ghost pins!

  • First, create your pin with Canva and add the image to your post.
  • Change your blog over to HTML viewing, and find the image you want to hide. Look for <img class
  • Before <img class, insert <div style=”display: none;”>
  • At the end of the image HTML, insert </div>
  • Change your post back to visual viewing. Your image should not be showing on your page.

What’s the benefit of ghost images? It means that even though your readers can’t see them in your posts, they still exist ‘behind the scenes’. This is great for Pinterest images like the one I created above. It allows people (and yourself) to find these pins on your page and pin them to a board without clogging up your post and making it look untidy and unprofessional. Pretty smart, hey?

How will it grow my blog?

  • Consistency. These images will allow you to create images that can continuously link back to your blog.
  • Branding. Canva will allow you to create all of your branding which makes your blog very professional.
  • Promotion. By creating these images, you are able to promote eye-catching content which will be more successful with your readers.
  • Social Media. Pinterest pins can attract a huge audience to your blog. This will increase blog views, create more readers for your blog and more people will be aware of your content.

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